California estate or Calif as it is popularly referred to has produced top entertainers in the local showbiz industry. It’s in this hood that Genge music was born and popularized by Nonini and Jua Cali. Genge is a genre of hip hop that is infused with traditional and dancehall music styles. Clemo coined the name Genge music. Some of the artiste who have passed through California to become superstars include Nonini, Flexx, Jua Cali and Jimw@t .
Clemo: Producer and Founder of Calif Records
Calif Record label was founded in 2000 by Clement Rapudo or Clemo as he is popularly known and his childhood friend Jua Cali. The studio was a rudimentary affair but went on to destabilize the status quo held by the big players to become one of the most successful record stable in East Africa. Clemo has worked with the likes of Nonini (before he ditched Calif Records), Mejja, Ratatat, Jua Kali, Jimwat among other superstars. Calif record label is situated in California estate.
Nonini: The Godfather of Genge
Calif has churned some of the illest Genge artists in Kenya. Hubert Nakitare aka Nonini played a pivotal role in popularizing Genge music earning him the moniker “the Godfather of Genge”. Nonini controversial lyrics that were laced with explicit content acted as the springboard that elevated him to national attention. Manzi wa Nairobi, that glorified the beauty of the Nairobi damsel, was an instant hit in the East African region. One of the most controversial song to hit our then conservative airwaves was We kamu. Some media houses banned the song making it even more popular. Nonini went to sever his music umbilical cord with Calif record label where he was signed to start his own outfit. He has released back to back hits and worked with the finest artists in Kenya and the wider East Africa region. The Godfather of Genge is the highest earning artist through royalties exceeding the one million mark according the Music Society of Kenya.
Jua Cali: Genge proponent
He may not be originally from California estate but he found fame from this hood. Jimw@t recorded his debut single in Calif Record label while he was still in high school. His hit single under eighteen saw him bag the coveted Chaguo La Teeniez Awards in 2006. Kitu kidogo that castigates corruption in the Kenya Police force was another hit produced in California by Calif records. The genge rapper has taken a long hiatus probably due to his fight with alcoholism.
Mejja: California hit maker